all posts tagged 'enshittification'

We can have a different web


šŸ”— a linked post to citationneeded.news » — originally shared here on

Okay, I guess this blog is just turning into a bunch of links about why the internet sucks these days.

But I should stop framing these links as a ā€œhereā€™s why what we have right now sucksā€ because truthfullyā€¦ it doesnā€™t.

Or rather, it doesnā€™t have to.

I really enjoyed Molly Whiteā€™s metaphor about gardens1. Iā€™ve been tending to my own garden on this site for more than a decade, and Iā€™ve kept up patches of turf on the web since the mid 90s.

I just like being here. I like having a place where friends and other folks can see what Iā€™m all about and choose to interact with me or not.

A part of this article that stuck out to me was Mollyā€™s observation that the internet started becoming less fun when we all came here to work. I couldnā€™t agree more.2

Somewhat related here: this past weekend, I decided to finally do something about my IRL piece of land. You see, most of my backyard is now just dirt. My front yard is patches of grass but primarily dominated by weeds.

My back patio is in literal shambles, chunks of broken patio paver strewn around the yard.

The screens on my windows are either broken, bent, or missing altogether.

The cool Govee lights no longer stick to my overhang, so they dangle like a complete eyesore.

Itā€™s frustrating.

This past weekend, I went to the hardware store and spent way too much money on grass seed. It felt incredibly rewarding to do the hard work of ripping up the old junk and trying to build something new.

It felt like a sign for me to log off a bit more often and tend to reality.

But thatā€™s not to say this garden is going away anytime soon. Iā€™ll keep sharing articles like these here because I think it fits nicely with the thesis under which I am about to launch a newsletter: technology is so cool, and we could all use a reminder of that sometimes.

We also could use a friend to help us figure out how to use it right.

Much like I could use a friend to help me figure out how to replace my busted up patio.


  1. As an avid anecdotalist, Iā€™m bummed I havenā€™t been using this metaphor the whole time. I mean, we even use the term ā€œwalled gardenā€ to refer to massive platforms like Facebook or TikTok. Get your head in the game, Tim! 

  2. And as someone who nearly swore off programming altogether during my senior year of high school because building Simpsons websites wasnā€™t as much fun anymore, I find myself once again disappointed that I didnā€™t see this one coming. 0-for-2, Tim, youā€™re slipping! 

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Heat Death of the Internet


šŸ”— a linked post to takahe.org.nz » — originally shared here on

You canā€™t read the recipe on your phone because it prioritises the ads on the page. You bring your laptop into the kitchen and whenever you scroll down, you have to close a pop-up. You turn AdBlock on and the page no longer loads, then AdBlock sends you an ad asking for money.

The Airbnb charges you a $150 cleaning fee, but insists the place needs to be left spotless. There will be a fee if the bedding hasnā€™t been stripped and the dishwasher hasnā€™t been emptied.

You buy a microwave and receive ads for microwaves. You buy a mattress and receive ads for mattresses.

Enshittification.

I have to admit, I laughed out loud at most of these, but the one that made me the most mad was the Airbnb one.

Related: Iā€™ve been trying to read more novels lately, and Iā€™m working my way through What You Are Looking For Is in the Library by Michiko Aoyama. Iā€™m only a couple chapters in so far, but itā€™s pretty dang good.

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The ā€˜Enshittificationā€™ of TikTok


šŸ”— a linked post to wired.com » — originally shared here on

Here is how platforms die: First, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.

I call this enshittification, and it is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a "two-sided market," where a platform sits between buyers and sellers, hold each hostage to the other, raking off an ever-larger share of the value that passes between them.

If youā€™ve spent much time in the same tech bubbles as me this past year, youā€™ve probably come across this article already.

At a bare minimum, Iā€™m sure youā€™ve seen the phrase ā€œenshittification.ā€

Once you understand the concept, you do start to see the pattern unfold around you constantly. 1

While there are countless examples of this natural platform decay within our virtual world, what about the physical world?

Is enshittification simply human nature, an inescapable fate for any collaborative endeavor above a certain size?

And if enshittification is not inevitable, what are the forces that lead to it, and how can we combat them when building our own communities?


  1. Case in point: the Conde Nast-owned WIRED website on which this article was published. Iā€™m using a Shortcut on my iPad to post this article, and while sitting idle at the top of the post, I've seen three levels of pop ups appear which cover the article content. I havenā€™t even scrolled the page yet!  

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