A blog post is a very long and complex search query to find fascinating people and make them route interesting stuff to your inbox

You ask yourself: What would have made me jump off my chair if I had read it six months ago (or a week ago, or however fast you write)? If you have figured out something that made you ecstatic, this is what you should write. And you do not dumb it down, because you were not stupid six months ago, you just knew less. You also write with as much useful detail and beauty as you can muster, because that is what you would have wanted.

I’m not saying [what I wrote] was a great essay; I’m saying I would have loved it. The essay would have answered most of the questions I had, and it would have given me a new more complex understanding of language models that I could have used to get excited by even more obscure things. And because the internet is big, there were a few thousand people who felt the same way—and I felt really deeply for these people.

A search query doesn’t have to be a 5000-word effort post to work (though the internet does reward that amply). Anything that would have been useful to you sometime in the past will do. Alexey Guzey makes lists, half of which are made up of quotes, and they are incredibly useful and have been instrumental in reshaping his network so that he could start New Science. Most good Twitter accounts can be viewed in the same way.

Life's too short to spend your time worrying about how other people are gonna perceive your work.

Just go do the thing. Make your six-months-ago self proud.