Tim Bornholdt

How Pixar Uses Hyper-Colors to Hack Your Brain

You can't buy these colors for your house. But Pixar does have a prototype of what that TV might be like. It's in a room next to the screening room. I convince Glynn to show it to me in action, and when he fires it up to maximum brightness, it's actually painful to look at. The light leaves an afterimage like one caused by staring at the sun.

:Steve Buscemi voice: Man, I gotta get me one of those.