Rewilding your attention


๐Ÿ”— a linked post to uxdesign.cc » — originally shared here on

Instead of crowding your attention with whatโ€™s already going viral on the intertubes, focus on the weird stuff. Hunt down the idiosyncratic posts and videos that people are publishing, oftentimes to tiny and niche audiences. Itโ€™s decidedly unviral culture โ€” but itโ€™s more likely to plant in your mind the seed of a rare, new idea.

Examples of idiosyncratic communities in which Iโ€™ve been trying to increase my participation:

  • an offshoot of a online community I was very into back in the early 2000s
  • a YouTube series where a guy rewatches old episodes of Monday Night Raw and Monday Nitro and compares them head-to-head, deciding who won each week of the Monday night wars
  • a Reddit community who cares deeply about dates being expressed in the ISO-8601 date format
  • another Reddit community that posts highlights from a mobile app football game that I am really into

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