all posts tagged 'personal brand'

Personal Website Aesthetics


🔗 a linked post to tracydurnell.com » — originally shared here on

I came across this list of various questions for how personal websites reflect social movements these days, and this one got me thinking:

what’s punk online today? what’s the website equivalent of a zine? the photocopy look or the ethic of throw this up fast and cheap?

When I started designing websites in the late 90s, we didn’t have much by way of templates or nice aesthetics to adopt. Everything was looping MIDIs, seven baked-in fonts, and maybe a <marquee> or <blink> tossed in for good measure.

Nowadays, the kids have an incredible amount of templates and tooling available to make websites look really polished and smooth out of the box.

But I guess the point Tracy is trying to make here is that stuff isn’t really punk or counter culture. People expect corporate websites to look polished. Rounded rectangles. Big, bubbly fonts with (shudders) dynamic carousels.

I am feeling the itch to redesign my site again, and I am unsure what direction to take. My personal braaaaand is still being defined, but the elements I can identify off the dome would be inclusive, optimistic, sarcastic, and warm.

Are those elements counter culture these days?

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