This article is a few months old, lamenting the death of the historic Sports Illustrated brand.

I wanted to share it now because (a) yadda yadda instapaper backlog, and (b) I think it reveals a truth about the future of journalism to which it didn’t intend.

First, from the article:

We will muddle along in a new Dark Ages caused by the constant static of an overwhelming blitz of contradictory and false content that largely only serves the aims of the people and companies that create it, pulling us further and further from one another and our shared interests as a species that should seek the improvement of ever member of its kind. I know this is some pretty hyperbolic stuff to extrapolate from the death of a magazine that published photos of bikini babes, but that’s where I’m at. I wish I had better news. I wish I had a solution for you besides voting for the few political figures who don’t want this to happen and maybe wandering some car parks if that doesn’t work out.

Then, also from the article:

We’re going to try to keep this thing going no matter what happens in the future, and we’re not going to lie to you to serve some weird outside or nefarious interests.

That’s it. That’s the solution.

Journalism, in its modern implementation, is almost always subsidized by billionaires. There’s no profitable business model in telling stories, in speaking truth to power.

Yet we still feel compelled to do journalism. Telling stories, after all, is an integral part of the human experience.

Yes, it sucks that these historic brands are suffering terrible deaths. But that doesn’t mean citizen journalism is dead, and it doesn’t mean we can’t find ways to continue to support our best story tellers as they tell the necessary stories of our time.

I’m glad we are alive at a time where we have the internet which enables anybody to do good journalism. I proudly support my own community-run news organization called Racket, and I encourage everyone out there to support their own.