Tim Bornholdt

The Tyranny of Time

Capitalism did not create clock time or vice versa, but the scientific and religious division of time into identical units established a useful infrastructure for capitalism to coordinate the exploitation and conversion of bodies, labor and goods into value.

Clock time, the British sociologist Barbara Adam has argued, connected time to money. “Time could become commodified, compressed and controlled,” she wrote in her book “Time.” “These economic practices could then be globalized and imposed as the norm the world over.”

One thing that often bothered me while working at JMG was our tendency to boil down what we do to basically selling other people’s time (developers, designers, and so forth).

I suppose that’s what capitalism actually is at the end of the day, but it doesn’t mean I feel real good about doing it.