Hope Beyond Rugged Individualism

Rugged individualism is still deeply enmeshed in American culture.

And its myth is one of our biggest exports to the rest of the world.

What could happen if we replaced the philosophy of rugged individualism with a philosophy of rugged cooperation? What if we swapped out the scripts we’ve learned in an individualist culture with the curiosity and care of a collaborative culture?

And how would your business or career shift if you approached it not as your best way to climb to the top in a flawed system but as a laboratory for experimenting with ruggedly cooperative systems?