It is worth remembering that the internet wasn't supposed to be like this. It wasn't supposed to be six boring men with too much money creating spaces that no one likes but everyone is forced to use because those men have driven every other form of online existence into the ground. The internet was supposed to have pockets, to have enchanting forests you could stumble into and dark ravines you knew better than to enter. The internet was supposed to be a place of opportunity, not just for profit but for surprise and connection and delight.

One of my first attempts at building a website occurred in the Enchanted Forest section of GeoCities.

Netflix didn’t care what was inside the envelopes, so the only thing that mattered was that we, the customers, were getting what we wanted. Now, Netflix’s entire business is to know what’s inside, to make you think everything you want is inside, and to keep you distracted long enough so you never see the big world outside. Netflix went from being content-agnostic, a truly unbiased platform, if you will, to being content-obsessed, preferring to show you only its own content, and always its own content first.

A similar transition has happened at every major tech company, even the social media companies in which Netflix is often grouped as a major tech company emblematic of Silicon Valley. They all do extensive content moderation even as they claim to just be platforms, because they can no longer declare ignorance or ambivalence about what’s inside. And they, too, want you to look away as rarely as possible. They have all rallied around the cause of engagement. Finding ways to maximize it, to retain it, to increase it. 

This feels similar to the post I made last week about how you should have a website.

What drew me to the internet in my youth was how raw, honest, and authentic it was. It wasn’t about monetization strategies. It wasn’t about engagement metrics. It was about making cool stuff with other dorks that cared about the same things as me for fun.

I watched so many movies with my Netflix DVD subscription back in the day. Now, with vastly more selection available at the touch of my fingers, I find myself getting to the end of my day, turning on my TV, and rewatching something that I’ve already watched before because I'm just so burned out on these terrible walled garden content platforms that only want to serve me the digital equivalent of junk food.

I know that hosting websites isn’t free. But maybe all this scale and reach is just not really needed. Maybe we just need to keep building the internet we want to see instead of relying on big tech to prescribe it for us.

Oh, and the reason I used this particular pull quote is because it’s true... Name any website, app, or SaaS tool out there, and there is undoubtedly an entire team dedicated to figuring out how to exploit it to make as much money as possible.

I really despise this game. It has always made me feel uncomfortable that we’re just cool with it. There has to be a better way to connect each other and derive meaning and value from those connections.

Because the solution of stealing everyone’s attention and addicting us to these worthless platforms can’t possibly be the yard in which we park this train.

Think of the people you actually give a shit about in real life. They would like your website, and you would like their websites. Fuck the person you spoke to one time at a party 4 years ago, they don’t need to get play by play updates about the concert you’re at. Your life is not better because 15 people saw your Snapchat story instead of 14.

I think people online should slow down and scale back. Personal websites are so much more, uh, personal. I think of it like sending a text message to someone versus sending them a letter. Seeing an update of any kind to a friend’s website would be so much more interesting than a Facebook status or a profile picture change. Again, maybe I’m the weird one.

Nearly posted this whole article verbatim because it’s exactly how I feel about this site. I know I’m supposed to make this site be a direct reflection of my braaaand (apologies to my friend who is helping me with my braaaand at the moment), but I just want this to be a cool place that people who are interested in me can see things that I’m interested in.

Coming soon: probably more shares from this collection of posts about how the internet used to be fun and how we can make it fun again.

As I’ve mentioned in the past, this website’s redesign was specifically the result of me looking back at, and pining for, my old web days.

It’s a shame (but not entirely a surprise) that search engines and slow internet caused us to lose an entire generation of fun websites.

It would be stupid for me to suggest the youths will start getting into web design like I did when I was a youths. But maybe the idea here is to keep looking for how the young people are finding ways to express themselves despite whatever perceived limitations by which they are encumbered.

Also, does this mean I need to try my hand at a redesign again? Or should I find a new hobby?