In the best case scenario, we create routines to hypnotize ourselves into repetition. We have loved ones and mentors who tell us to keep going, and help us figure out when we’re on the wrong track. We look for signs that we’re getting better, but we also understand that the process of getting really, really good at something sometimes just feels like a incoherent slog. If we’re lucky and resourceful and creative, we’ll eventually break through the membrane and find ourselves on the other side we’ve been clawing towards for so long.

If you are not already making $500,000 compensation in your job, there are five steps to getting you there.

Summary:

(1) Do everything you say you are going to do.

(2) Manage your boss and colleagues — don't make them spend time managing you.

(3) Proactively help the organization.

(4) Be positive (don't complain). Be a “yes, and” person.

(5) Report to someone making over $500k.

The summary is helpful for reference, but Auren Hoffman’s entire reply is quite useful if you would like to make more money doing what you do.

There were a ton of valuable takeaways from this episode of The Tim Ferriss Show featuring an interview with Seth Godin.

• That concept of "be a professional, not authentic" was quite eye opening. I had orthopedic surgery not too long ago, and it truly would've been a bummer if she decided she didn't feel like cutting my knee open that day.

• I've had my own existential qualms about selling apps because, at the end of the day, does anyone really need an app? However, much like scope creep, you can find a way to spin it into a positive for everyone involved. It’s okay to sell people something you think they don’t actually need, because they actually do need it. Be empathetic and sell to what people think they need.

• You get better by serving your smallest viable audience. If you keep trying to make things work for folks who don't fit that niche, you are just doing a disservice to those who do fit your niche.

If you run a company, this is required listening.