I often think about what makes me dislike the “sales” part of being an entrepreneur, and this article outlines exactly why.

The article is a summary of Robert Cialdini’s book “Influence: The Psychology of Persuasion”, and gives six examples of how people can convince you into thinking, acting, and consuming a certain way.

There were a ton of valuable takeaways from this episode of The Tim Ferriss Show featuring an interview with Seth Godin.

• That concept of "be a professional, not authentic" was quite eye opening. I had orthopedic surgery not too long ago, and it truly would've been a bummer if she decided she didn't feel like cutting my knee open that day.

• I've had my own existential qualms about selling apps because, at the end of the day, does anyone really need an app? However, much like scope creep, you can find a way to spin it into a positive for everyone involved. It’s okay to sell people something you think they don’t actually need, because they actually do need it. Be empathetic and sell to what people think they need.

• You get better by serving your smallest viable audience. If you keep trying to make things work for folks who don't fit that niche, you are just doing a disservice to those who do fit your niche.

If you run a company, this is required listening.