Here is how platforms die: First, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.

I call this enshittification, and it is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a "two-sided market," where a platform sits between buyers and sellers, hold each hostage to the other, raking off an ever-larger share of the value that passes between them.

If you’ve spent much time in the same tech bubbles as me this past year, you’ve probably come across this article already.

At a bare minimum, I’m sure you’ve seen the phrase “enshittification.”

Once you understand the concept, you do start to see the pattern unfold around you constantly. ¹

While there are countless examples of this natural platform decay within our virtual world, what about the physical world?

Is enshittification simply human nature, an inescapable fate for any collaborative endeavor above a certain size?

And if enshittification is not inevitable, what are the forces that lead to it, and how can we combat them when building our own communities?

Meta, the parent company of Facebook, announced plans to build a new data center in Rosemount, Minnesota. The more than 700,000 square foot center will be located along County Road 42, just east of the Dakota County Technical College.

During an announcement Thursday, officials revealed the project had been under wraps for several years. They called the secret project "Project Bigfoot."

This will exist roughly a mile from my house.

It’s a lot of feelings, to be sure.

A quibble I have with this report is that I’m not entirely sure we can say with a straight face that Meta is a great representative of “emerging tech”. What does that phrase even mean?

But maybe I’m just being a NIMBY. A hundred jobs at this data center isn’t bad, Minnesota’s cold season¹ is perfect for naturally cooling these systems, and the folks I know who work at the city are extremely capable and thorough; they would not let something like this go through if they didn’t do their diligence regarding impacts to our various shared infrastructure.

So I guess, uh, welcome, Meta? I hope y’all do, as our Iowan neighbors reportedly claim, “step up.”

Politics isn’t a per se bad. It’s a process. Making politics more productive and substantial make society better. Having people “nope” out of society whenever they get uncomfortable doesn’t help with any of the hard work politics does for things like allocating scarce resources, justice, or equity.

Poignant. I love this web comic.

With social media being a big part of my job (and a big part of maintaining clients as a freelancer), I know I can't totally get rid of Facebook and Twitter, and I certainly can't shed myself off of YouTube. But since the latest "Google Privacy Scandal of the Week," I've really been trying to ween myself off of as many free services as I can. It's really pretty stupid: why are we willing to give so much information to these companies who are more than willing to sell it to the highest bidder?

This is a great article in the New York Times about the various organizations who mine and utilize the information we give to companies like Facebook every day. This part, in particular, really worried me:

Stereotyping is alive and well in data aggregation. Your application for credit could be declined not on the basis of your own finances or credit history, but on the basis of aggregate data — what other people whose likes and dislikes are similar to yours have done. If guitar players or divorcing couples are more likely to renege on their credit-card bills, then the fact that you’ve looked at guitar ads or sent an e-mail to a divorce lawyer might cause a data aggregator to classify you as less credit-worthy.

Even more scary:

The term Weblining describes the practice of denying people opportunities based on their digital selves. You might be refused health insurance based on a Google search you did about a medical condition. You might be shown a credit card with a lower credit limit, not because of your credit history, but because of your race, sex or ZIP code or the types of Web sites you visit.

Just searching for something like "diabetes symptoms" could disqualify you for health insurance, even if you were just doing research for an article on the disease.

I bet the first person who makes a social network that values its users' privacy and operates on a model that can make money without selling out their users will become very, very wealthy.

Susan Etlinger, an analyst at the Altimeter Group, said society was adopting new behaviors and expectations in response to the near-ubiquity of Facebook and other social networks.

“People may start to ask the question that, if you aren’t on social channels, why not? Are you hiding something?” she said. “The norms are shifting.”

I don't know if people ever think that because you're not on Facebook, you are hiding something. It can be frustrating to organize an event and try to remember all of your friends who aren't on Facebook, but besides that, I think a lot of my friends have a bit of respect for those who can get away.

As soon as something better comes along, or as soon as Facebook screws up big (like GoDaddy big), people will move to greener pastures.