Rugged individualism is still deeply enmeshed in American culture.

And its myth is one of our biggest exports to the rest of the world.

What could happen if we replaced the philosophy of rugged individualism with a philosophy of rugged cooperation? What if we swapped out the scripts we’ve learned in an individualist culture with the curiosity and care of a collaborative culture?

And how would your business or career shift if you approached it not as your best way to climb to the top in a flawed system but as a laboratory for experimenting with ruggedly cooperative systems?

The American ski racer Alice Merryweather sat out the 2020-21 season while confronting an eating disorder. She had gone to a training camp in September, hating the workouts and the time on the mountain, wondering where her love of skiing had gone. A doctor diagnosed her anorexia.

“I just kept pushing and I kept telling myself, ‘You’re supposed to love this, what’s wrong with you?’” Merryweather said. “I’m just trying to be the best athlete that I can be.”

Merryweather said that she began to open up to friends and teammates. Most knew someone else who had gone through a similar experience. “I realized, why do we not talk about this more?” Merryweather said. “I am not alone in this.”

The more I deal with my own pressure and anxieties, I wonder this same question myself.

Why don't we talk about this more?

Why is stoicism the preferred method for dealing with mental health struggles?

Why do we pretend that the things we want at the end of the day are different from most any other human?

And when will we learn that the only truly sustainable way to really get the things that you want (and the things that truly matter) is through cooperation?